Amethyst Guitar GalleryAmethyst Guitar Gallery

Simple, Transparent Pricing

Start for free with full catalog access. Add membership perks or concierge-level shade matching when you need them.

Standard Checkout

Free

Browse the shade-filtered catalog and order with per-item services. Ideal for one-off buyers and gift shoppers.

  • Full shade-filtered catalog access
  • Color-calibrated media on every listing
  • Side-by-side finish comparisons
  • Setup-and-Ship from $49/instrument
  • Matched accessory bundles (10% off with 3+ items)
  • Shade-Match Assurance at $29/order
Most Popular

Purple+ Membership

$9.99/month

For frequent buyers and accessory repeaters who want priority access and free returns shipping.

  • Everything in Standard Checkout
  • Free returns shipping on every order
  • 48-hour hold on new purple drops
  • Early access to limited-edition finishes
  • Setup-and-Ship from $49/instrument
  • Shade-Match Assurance at $29/order

White-Glove Shade Match

$199/order

Human shade verification and a match pack of three accessory options photographed under calibrated light. For collectors and creators.

  • Everything in Purple+ Membership
  • Dedicated shade specialist review
  • Match pack: 3 accessory options photographed under calibrated light
  • Shade-Match Assurance included (no extra fee)
  • Priority Setup-and-Ship with nut/intonation focus
  • Personal purchase consultation

Per-Order Add-Ons

Available with any tier. Pay only when you need them.

$49

Standard Setup

Strings, action, intonation

$79

Nut & Intonation Focus

Detailed playability setup

$29

Shade-Match Assurance

One free exchange per order

$25

Rush Handling

Expedited per shipment

Feature Comparison

FeatureStandardPurple+White-Glove
Shade-filtered catalog
Color-calibrated media
Side-by-side comparisons
Setup-and-Ship ($49 standard)
Matched bundle discount (10%)
Free returns shipping
48-hour new drop holds
Shade-Match Assurance ($29)$29$29Included
Human shade verification
Calibrated match pack (3 options)
Priority nut/intonation setup
Personal purchase consultation

Frequently Asked Questions

What is Setup-and-Ship?

Setup-and-Ship is an add-on service where we configure your instrument's strings, action, and intonation to your preferences before shipping. Standard setup is $49; a more detailed nut-and-intonation focus is $79. Your instrument arrives stage-ready.

How does Shade-Match Assurance work?

For $29 per order, Shade-Match Assurance gives you one free exchange if the finish doesn't look the way you expected in person. We cover return shipping on the original and send out your replacement. White-Glove Shade Match orders include this at no extra cost.

Can I cancel Purple+ Membership anytime?

Yes. Purple+ Membership is billed monthly at $9.99. Cancel anytime from your account, and you'll retain access through the end of your billing period. No long-term commitment required.

What are the 48-hour drop holds?

When a new purple-finish instrument is listed, Purple+ members get a 48-hour exclusive hold window to browse and purchase before it becomes available to all shoppers. Non-members can also reserve a hold for $15 per item during high-demand drops.

Do bundle discounts stack with other offers?

The 10% matched bundle discount applies when you add three or more coordinated accessories to your cart. It does not currently stack with other promotional discounts, but it does apply alongside Purple+ membership benefits.

What does the White-Glove match pack include?

A dedicated shade specialist selects three accessory options that coordinate with your chosen instrument. Each option is photographed under our calibrated studio lighting so you can compare them accurately before deciding.

Start Browsing for Free

No commitment required. Explore the full shade-filtered catalog and add services when you need them.